Promotional Umbrellas at Events and Trade Fairs - Part 1

If you organise, display at or attend trade fares then promotional umbrellas can increase your return. The number of ways in which you can use corporate umbrellas at such events is limited only by your imagination.

Using promotional umbrellas at trade fairs has a number of advantages. Firstly you know the type of people who will be attending. That includes their likes, dislikes, their desires and fears, their aspirations and the size of their budgets. You can choose the exact personalised umbrella to suit.

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Further you know what kind of promotional umbrella will be noticed by those attending, the one that will stand out and what will be inappropriate. A personalised umbrella needs to be something your target audience will appreciate and your likes and dislikes are of no account.

Another advantage is that, because you understand those who go to and display at such events you have no need to buy a dearer promotional umbrella than you need, just in case. Your choice of design and message used on the corporate umbrella will fit in perfectly.

You know the exact type of promotional umbrella that will generate desire, and the kind that will be noticed. You have found one well within budget so the only thing you need to work out is what you are going to use your personalised umbrella for.

If you organise the event or display regularly then you will want people to come to the next one, so a promotional umbrella which says where and when the next trade fair will be might seem the best option. However exercise a bit of care. A corporate umbrella has a long life expectancy and a specific time might be seen as an eat-by date.

Promotional umbrellas have a massive display area. Not to use it all would seem to be churlish. A telephone number, website address or email notification might seem the best task for your personalised umbrella. You logo, corporate message and preferred contact method is all you want.

Your main intent must be to get the person who has your promotional umbrella to come to your display. Why not give them something if they return to your stand at the next show. Hospitality, special offers, somewhere they can log onto the internet might make it worth their while finding you.

This method of marketing with promotional umbrellas with mean that the person will tend to keep it to hand. They might well use it day-to-day, displaying your logo and the show all the time. If it is noticeably worn when you serve them the tea, an offer of a new corporate umbrella might be well received.

Promotional umbrellas and trade fairs are made for each other. Whatever you want to say, or make the recipient do for you, a personalised umbrella will be able to help.

For help, advice and guidance on what products are right for you speak to a professional promotional product supplier who is a member of both UK trade associations, PROMOTA and BPMA, sales@leighmans.com.

Promotional Umbrellas at Events and Trade Fairs - Part 1

http://www.leighmans.com has provided promotional products to both the public and corporate sectors since November 2003.

Leighmans.com is a family owned business with family values. We are completely customer focused providing a quality service and great prices. Leighmans.com is aiming to become the only genuine 1 stop shop in the promotional products and corporate merchandise industry, for both the public and private sector.