Promotional Umbrellas Pay

Just because promotional umbrellas are such a low price it does not mean that you should expect low returns. Do not just opt for a printed umbrella with your first choice of design. Give the matter a bit of thought and you can increase your returns quite easily.

Here are some pointers to help ensure that your promotional umbrellas are as effective as can be.

Umbrella Childrens

Keep the message simple. A corporate umbrella has a massive area for your logo and this can tempt you into including too much detail. It should be remembered that promotional umbrellas are normally erected out of doors and often in the rain so will be seen from a distance. Ensure that the message can be read by those viewing.

Do not be too outrageous. It is a universal truth, so applies to a promotional umbrella as much as to any form of advertising, that you should not shock except in extreme circumstances. People tend to remember their feelings and not the design on your printed umbrella.

Be honest. There is enough distrust of advertising claims not to need your flights of fantasy. So ensure that your promotional umbrella does not make people shake their heads. A corporate umbrella does, in a way, represent your company.

Ensure conformity. Make sure that your promotional umbrella is recognised as part of your company by having a degree of uniformity across the various media. Whilst a printed umbrella need not necessarily have an identical design to your website banner there should be sufficient consistency to enable the connection to be made with ease.

Test the market. The fact that promotional umbrellas are so cheap does not mean you need to take risks. Try different designs, see what customers prefer and whether your corporate umbrella stands out from the crowd, even when it rains.

Tell them what to do. If you want your customers to log on to your website then this is what your promotional umbrellas should state. You can do it subtly by leaving it as the sole means of contact. If the telephone is your preferred method then a big bold phone number on your corporate umbrellas, with the request to 'please phone', should be enough for those less intuitive.

Generate intrigue. If you want your promotional umbrellas to be noticed and, best of all, talked about, then tickle people's curiosity. Get them to wonder and to ask. Ensure that you have not been too devious and that your printed umbrella has obvious clues.

Tailor your design. You know the group you want your promotional umbrellas to be used and seen by. Different things attract different people. A telescopic corporate umbrella will tend to be used in different circumstances to a golf type. Pick the right one for the job.

For help, advice and guidance on what products are right for you speak to a professional promotional product supplier who is a member of both UK trade associations, PROMOTA and BPMA, sales@leighmans.com.

Promotional Umbrellas Pay

http://www.leighmans.com has provided promotional products to both the public and corporate sectors since November 2003.

Leighmans.com is a family owned business with family values. We are completely customer focused providing a quality service and great prices. Leighmans.com is aiming to become the only genuine 1 stop shop in the promotional products and corporate merchandise industry, for both the public and private sector.